“Share the Feel Good” Mountain Dew Spec Commercial

I produced a 15 second spec commercial for the Mountain Dew “Dewmocracy” ad competition. It garnered over 35,000 views on the host website in three weeks (http://12seconds.tv/v/DU3M6) and was the most popular video on the site for three weeks running; however it did not make it into the final three for the ad contract. Although, no one really knows who were the real winners as the companies running the competition never displayed nor released the vote counts. Instead, they chose three final videos based on what, one can assume, were “safe” solutions. So much for corporate transparency in the Web2.0 world.

Either way, it was a fun spot to make in one afternoon and I discovered a new technique for creating slow-motion using 1080i60 footage.