For five months, I produced a comprehensive video series for the Tufts University Alumni Association (TUAA) to use with their new website to assist Tufts Alumni regional leaders across the world in developing, marketing and managing their local chapters. The idea stemmed from the issue that every two years, TUAA and the Office of Alumni Relations (OAR) sponsors about 20 chapter leaders to return to Tufts to attend seminars to learn about alumni leadership. This symposium is expensive, does not effectively reach as many people as they would like and is heavy on instruction, not leaving much time for interaction among alumni leaders.
I proposed to create four video sessions based on the four major seminars presented at the most recent leadership symposium in June 2009 which included: Data Mining, Successful Programming, Alumni Leadership Development, and Marketing & Managing your Chapter.
At the end of the project, Tufts received 48 VIDEOS with a total of 1.5 HOURS of content.
The process involved:
- Writing four scripts (based on the transcripts of the live presentations)
- Voice-over recording
- Producing slides and screen-capture videos
- Encoding videos for streaming
The aspiration for this project was to act as a hybrid online course with the “learning” occuring online and then the interactive brain-storming and idea development happening offline in the regional chapters or back on Tufts’ campus for a leadership symposium.
NOTE: The video series is private hosted content of Tufts University. If you would like samples, you may request them by email.
